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Behavior analysis (BA) is the study of the processes by which humans and animals learn, i.e. change their behavior as

a result of interacting with the environment. From a behavior analysis perspective, the ability to learn is

an evolved tool, part of our biological endowment. Simply, it is our nature to behave for effect – to be

effective. Learning and welfare are compromised to the extent that effective behavior is blocked. We can

enhance learning and welfare by increasing learners’ control over their valued outcomes. The focus of this

talk is an overview of the science-based principles and practices relevant to improving learners’

effectiveness by providing more control, safely and practically.


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Susan G. Friedman, Ph.D. is a professor emeritus in the Department of Psychology at Utah State University. Susan has co-authored chapters on behavior change in five veterinary texts, and her popular articles have been translated into 15 languages. She teaches seminars and a course on animal learning online (Living & Learning With Animals) and consults with zoos and animal organizations around the world. Susan was appointed to the F&WS California Condor Recovery Team from 2002 – 2010, after which time the team was retired due to the success of the birds in the wild. She is the Chairperson of the Scientific Advisory Committee of American Humane Association (AHA) Film and TV Unit, and a member in good standing of ABAI, ABMA, IAATE and IAABC. See behaviorworks.org and facebook.com/behaviorworks