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This is part 2 of Targets Everywhere with Eva Bertilsson, Theresa McKeon and Chirag Patel. You'll see part 1 in the Learning area once you register for this one and you can register for Part 1 there if you wish (highly recommended).

TARGETS: Concepts, Principles and Procedures

For those who love an in-depth analysis, we invite you to join us for a follow up discussion to the TARGETS EVERYWHERE webinar. We’ll dig deep and examine how and why targets are such a versatile tool for every teacher.  

Theresa McKeon, Eva Bertilsson and Chirag Patel return to the discussion covering topics including:

1. Targets from an ABC (antecedent-behavior-consequence) perspective 

2. To fade or not to fade?  Stimulus control considerations.

3. It’s like a game! What makes using targets so much fun?

The webinar includes an in-depth live discussion on the use of targets and time for Q/A.  

This webinar is a follow-up to the ”Targets Everywhere” webinar with the same presenters - but as long as you have a fundamental understanding of the use of targets you are welcome to join in for this one even if you didn’t see the first one.

The topic is on using targets to teach human behaviors. So please ask us questions about how to teach people using targets.

You'll get the most out of the webinar if you review some of our resources for people new to TAGteach:

About Tag Points

TAGteach Terms

Register for FREE online course: Fundamentals of TAGteach


We recommend that you view Part 1, since Part 2 will be more advanced. Click here to register for Part 1


Eva Bertilsson is one of the original TAGteach Faculty members. She has a master’s degree in behavior analysis and a passion for all things related to behavior, learning and animal welfare. Together with business partner Emelie Johnson Vegh, Eva runs their collaboration Carpe Momentum. Eva and Emelie's goal is to help people acquire knowledge and skills in science-based, modern, humane and empowering teaching strategies for the benefit of learners of all species. They teach seminars on the general principles of behavior and learning, and coach trainers in the art of structuring great training sessions regardless of the venue or the species. Their book Agility Right from the Start was published by Karen Pryor Clicker Training (KPCT) in 2010, and outlines Emelie and Eva’s philosophy and structured approach to training, making it a worthy read not only for agility enthusiasts.

E&E are part of the Clicker Expo faculty. In addition, they are TAGteach Faculty and introduced TAGteach to Scandinavia in 2005. They offer consultations and workshops about applying positive-reinforcement based strategies with human learners in all imaginable areas. 


After more than 30 years as a national level gymnastics coach, Theresa was determined to find a way to speed up skill acquisition for her athletes while simultaneously decreasing stress and fear in the learning environment. Her search for behaviorally sound techniques, clean instructions, and the proper timing of feedback and reinforcement, led to the development of the TAGteach methodology along with partners Joan Orr, Karen Pryor and Beth Wheeler. The success of the methodology has been accented by the wide range of applications embracing it.

Theresa now consults and designs TAGteach programs in multiple fields including: corporate training, industrial safety, medical and surgical training, sport coaching, even family communication. She is a sought after speaker around the world including Europe, U.K., Taiwan, Japan, Australia and New Zealand.


Chirag entered the field professionally in 2004 and has since become a leading figure in the profession internationally. He consults on the behaviour management and training of all animals living under human care including (pets, zoo and laboratory animals).  He is highly sought after for working with private clients, organisations as well as teaching workshops and presenting at conferences. Chirag was also an expert on BBC 1’s TV Series Nightmare Pets SOS and has gives TV interviews worldwide.  

Chirag is passionate about the application of ethical behaviour change science to improve the life of animals living under human care by teach animals to be active participants in their own daily and veterinary care in a low stress manner. 

He is  consultant for Guides Dogs for the Blind Association UK, The Kong Company and in 2015, Chirag was invited to join the British and Irish Association of Zoos and Aquariums (BIAZA), Animal Training Focus group as the scientific officer and external consultant. 

Chirag earned his BSc (Hons) in Veterinary Sciences from the Royal Veterinary College in London and a Postgraduate Certificate in Clinical Animal Behaviour from the University of Lincoln, UK. He also holds an Advanced diploma in practical aspects of companion animal behaviour and training from the Centre of Applied Pet Ethology. Chirag is also currently continuing his education by studying further in the field of Applied Behaviour Analysis. In 2005, Chirag completed an internship in dog behaviour and training with a focus on aggressive behaviour under the mentorship of Jean Donaldson at the San Francisco SPCA and developed his understanding and skills in puppy training under the mentorship of Ian Dunbar PhD, BVetMed, MRCVS. He is also a member of the Association of Pet Dog Trainers UK (00923) and has previously served on their committee.  He has also been invited and accepted as a Certified Parrot Behaviour Consultant (CPBC), with the International Association of Animal Behaviour Consultants (IAABC).

Previously Chirag has worked for Dogs Trust as Assistant Head of Canine Training & Behaviour.  Managed the Animal Behaviour Centre at Dr Roger Mugford's Company of Animals in Chertsey, Surrey. He has also held a post at the University of Lincoln, as a research technician responsible for the training of Rats and Degus in a sponsored odour discrimination and Indiction project. In addition to this Chirag worked in veterinary practices part time for over 6 years. 

Chirag also has an internationally selling DVD called 'From Brain to Bite: understanding, managing and modifying aggressive behaviour in dogs”. Chirag also has a YouTube Channel that has accumulated over a million views and provides free resources for pet owners and professionals.