Martha: That was another really lovely video. If you have comments or questions, please submit

them. I have to say I was really moved when the little boy Mitchell was so proud, putting out his 

arm to the teacher to get the points marked on his sleeve, and then he had it again when he went 

back and showed his mom everything he had earned. So he was getting a lot of reinforcement 

from multiple sources and it was just a great example of how reinforcing that is. 

Joan: There is an actual DVD documentary on that program which we sell in our store. So if you 

want to see more of that you can certainly get that. 

Martha: That’s a wonderful program. 

Joan: Joey is saying that, “My tennis coach Grant has been on medical leave, and we’re back to 

just regular lessons. Last week he made the comment, ‘Thank you so much for teaching me 

TAGteach. It’s so amazing for the learning experience.’”

Joan: Kathy says, “The tag taps into intrinsic reinforcers – the best kind.”

Joan: Mark says, “It’s always so neat when earning one tag leads to the subsequent increase in 

the diversity of further available tags. The learner can see the applicability of learning new 

skills.” 

Joan:  That was one of the comments that Anne made to me about all this. One of the things it 

teaches the children, or anybody, is how to learn. They learn that they can learn and they learn 

how to learn.

Tags on Ice: Here is another example showing a way for learners to track their tags to trade in for tangible reinforcer later. Their tag count is recorded by the teacher on a label attached to the child’s clothes. There are lots of reinforcers involved here: success, confidence, fun, social praise and attention as well as the tags and tally marks that the kids are getting on their labels.